AGING ICON

From Dental Assistant to Aging Icon. My Journey Into Advocacy.

There’s a saying in healthcare, and that is to get ahead, you must quit and change jobs. In the early years of my career, I did exactly that, and often. At the time, it looked like zigzagging. Looking back I see it as the foundation for everything I’ve done since. Each role gave me a new perspective, a new skill, and a better understanding of who I am. It’s those lessons that shaped me into the advocate that I am today.

Building Blocks: Learning the Business of Healthcare

I began at the bottom, working as a dental assistant. From there I moved to the front desk, then into supervisory roles at a health insurance company. My boss eventually suggested something that changed my life: “Why don’t you become a consultant?” He saw what I hadn’t yet realized, namely I wasn’t going to stay in anyone else’s shadows for long.

I had something rare, a network. Young doctors were eager to start their own practices, patients wanted their insurance to actually work for them, and I had the relationships to connect the dots. At that time, patients paid their doctors directly, then sought reimbursement from their insurer. If you could help people navigate that maze then you were already a step ahead.

And I was lucky again. The laws allowing professional advertising had just changed which meant very few competitors. Without the Internet (this was the 1970’s), I turned to the Business Library and sent flyers to every organization that I could find. Soon I was standing in front of groups like the Public Health Association, speaking about healthcare reform and how physicians could grow their practices.

It wasn’t about broad advertising; it was about relationships. I asked doctors to describe their ideal patient: the ones who accepted treatment plans, paid their bills (with insurance), and referred others. From there, I built systems for everything including branding, staff training, union relationships, and business strategies.

Mentors and Milestones

There weren’t many women business owners in healthcare consulting back then. I was fortunate enough to meet Martha Stevens, a trailblazing consultant who generously shared her wisdom. She taught me how to price my services, present myself professionally, and balance business with professional life. That mentorship was gold.

One of my most memorable clients was Dental World, the flashy one-day dentistry practice located in Roosevelt Field Mall in Long Island. They had everything from an in-house lab to babysitting and even a movie theater. I agreed to work with them on commission, a risk that paid off. Soon I became known as Miss Dental World, gaining media exposure and invaluable experience when the company went public and even launched franchises.

But business highs are often followed by lows. A shady investor swooped in, installed his girlfriend in my role, and pushed me out. I negotiated my exit, kept my trade secrets, and watched from the sidelines as the business collapsed. That painful chapter taught me two lessons, trust your instincts and never put your all of eggs in one basket.

Reinvention and Growth

Thankfully, I still had my contacts. I pivoted, found new sponsors and helped a dentist and his wife (a radiologist), open one of the first chains of radiology centers in the 1980’s. This was groundbreaking at a time when no one thought of doctors as running “big businesses.” The model became a blueprint for hospitals outsourcing services.

Over the next two decades, I immersed myself in every aspect of modern medicine including MRIs, telehealth (before it had a name), physician education, and health reform committees. I wasn’t just building my own business, I was shaping how healthcare itself evolved.

I participated in strikes, reform debates, and even efforts to create physician-owned HMOs. And then came September 11th, 2001. Living in downtown Brooklyn, with an office on Wall Street, and a client in the World Trade Center, I watched the towers fall. That tragedy, combined with my mother’s passing shortly after, shifted my focus. I moved to Florida, continued serving clients remotely, and began to explore senior healthcare.

Discovering My Calling: Advocacy for Seniors

What began with volunteer Medicare counseling grew into something much bigger. People asked me not just about coverage, but about finding doctors, arranging transportation, and navigating daily challenges. One of my first paying clients was the Mayor of North Miami who had suffered a stroke and develop aphasia. I worked out creative ways for him to communicate, even coaching him through public speeches.

Another client was a pioneering dietician with no family. I helped her set up a charity so her life’s work could live on. These experiences showed me what I was meant to do, advocate not for systems or doctors, but for people.

By the time I returned to New York in 2004, I fully embraced the title of Patient Advocate. I explained to professionals that unlike care managers who focus on compliance, I listened to what the patient wanted and worked toward safe, workable solutions.

Leading the Way

Technology continued to reshape healthcare and I saw how patients were being squeezed between insurers and providers. By 2008 I stopped working with doctors entirely and focused solely on supporting patients.

I joined professional organizations, mentored aspiring advocates, and in 2018 helped develop the first national Board Certification exam for Patient Advocates (earning the right to put BCPA after my name).

I also threw myself into leadership roles, from the Senior Umbrella Network to PULSE Center for Patient Safety. When the pandemic hit, I refused to let connection die. We moved SUN meetings to Zoom, creating some of the most meaningful networking experiences members ever had. That adaptability, I think is what has kept me energized all these years.

Becoming an Aging Icon

Through coaching and reflection, I realized that the people I serve, remarkable individuals continuing their life’s mission into their later years, are ICONS. And I am one too: an Aging Icon.

One client, a 97 year old psychologist and playwright, feared her work would vanish when she passed. Together, we published her plays and built her website, ensuring her legacy lives on. Others are business leaders, creators, and innovators who simply need help navigating aging and health.

What unites them is this: they don’t want to stop living, creating, and contributing,. And neither do I.

Lessons Learned

If my journey has taught me anything, it’s this:

• Stay open to reinvention. Losing a job, a contract, or a business can feel like the end, but it may be the beginning of something greater.

• Build relationships, not just resumes. Every opportunity I’ve had has come through relationships, not cold calls.

• Advocacy matters. Systems often fail people. Being the person who listens and finds solutions can change lives.

• You’re never too old to create impact. My clients and my own story are proof.

I‘ve spent decades fighting for better, more accessible healthcare, and I have no plans to stop. As long as there are Aging Icons out there, I’ll keep helping them shine.

Because when someone says “Nothing else can be done,” my answer will always be, not so fast, let’s find a way.

August 27, 2025 Posted by Aging Icon | Uncategorized | aging icon, business, Elder Law Attorney, health, healthcare, insurance, life, mental health, seniors, staying relevant, wellness | Leave a comment