Staying Relevant and Adapting to Industry Changes as a Mature Business Owner
Aging.
It’s a word that often gets a bad rap. But, truth be told, it’s a natural part of life, one that comes with the bonus of experience, wisdom, and perspective. If you’re anything like me, you’ve got a lifetime of stories, hard-earned lessons, and a legacy of accomplishments behind you. But here’s the thing: while our age is just a number, staying relevant and adapting to the world around us and industry changes is crucial, no matter how long you’ve been in the game.
Whether you’re running a business, freelancing, or simply navigating retirement, there’s one common thread we all share, we want to remain engaged, purposeful, and respected in a world that’s changing faster than ever.
But how do we do that? How do we stay relevant when the tech gets fancier, the trends come and go, and younger generations seem to have a knack for the “new” and “now”?
Let’s dive into some tried-and-true strategies for embracing change and staying at the top of your game, no matter your age.
Embrace Lifelong Learning
One of the biggest myths I’ve encountered is that learning stops when we reach a certain age. It doesn’t. In fact, I’d argue that learning becomes even more important as we age. The business world, actually, the world in general is evolving rapidly. From digital transformations to industry-specific innovations, there’s always something new on the horizon.
Stay curious. Sign up for workshops, online courses, or webinars. There are so many resources at our fingertips these days (thank you, internet!) that make learning accessible, even from the comfort of your own home. Maybe you’ve been thinking about improving your tech skills or understanding social media better for your business; well, this is the perfect time to jump in. Remember, learning doesn’t just sharpen your skills, it also keeps your mind active and engaged.
Leverage Your Experience
You’ve been around the block a few times, and that’s a powerful asset. While the younger generations may have energy and fresh perspectives, you bring something invaluable to the table and that’s experience. Your years in the industry have given you insights that no amount of Google searches or YouTube tutorials can replace.
Find ways to share that expertise. Whether it’s mentoring, consulting, or speaking at events, people are eager to learn from those who’ve been through the highs and lows of business and life. Your seasoned perspective is more relevant than you may realize. Pair your experience with current industry knowledge, and you’ll be the perfect blend of old-school wisdom and modern adaptability.
Build and Maintain Strong Relationships
Networking doesn’t end once you reach a certain age; it evolves. Relationships you’ve cultivated over the years are a goldmine of opportunity. If you’ve built a solid network, now’s the time to nurture those connections and collaborate on new ventures. But don’t stop there, continue to build relationships with younger generations. There’s a synergy in combining fresh ideas with veteran experience.
The key is being open to mentoring and learning from them in return. They’ll benefit from your knowledge, and you’ll gain insights into new ways of doing business, using technology, and seeing the world. It’s a win-win. Stay connected to both the old and the new.
Adapt Your Brand and Message
As the world changes, so must our messaging. What worked for your business or personal brand 10 years ago may not resonate as strongly today. It’s not about throwing everything out the window but rather evolving. Reevaluate your personal or business brand. Is it still in line with current industry trends? Does your messaging speak to today’s audience?
A fresh website, updated social media presence, or even a revised tagline can make all the difference in staying relevant. Partner with a younger colleague or a professional who’s in tune with today’s market to make sure your brand feels current but stays true to you. Your brand is your story and you’ve got a great one to tell.
Stay Tech-Savvy
I know, I know. Tech can be overwhelming. But it’s also the key to staying relevant in nearly every industry. You don’t need to be a tech wizard, but understanding the basics of social media, email marketing, and video conferencing will help you stay connected in today’s digital age. Tools like LinkedIn, Zoom, and even Instagram aren’t just for the younger crowd, but rather they’re powerful ways to keep your network engaged and your business visible.
Take it one step at a time. You don’t need to master everything in a day. If something seems intimidating, find someone who can help. Hiring a tech-savvy assistant or taking a beginner’s class can make all the difference in your comfort level.
Find Passion in What You Do
One of the best ways to stay relevant is to stay passionate. As we age, it’s natural for our interests and priorities to shift. Maybe you’re not as excited about the daily grind as you once were. That’s okay! Focus on the parts of your business or career that still light you up. If you’ve always loved the mentorship side of things, lean into that. If you want to pivot into something new entirely, now’s the time.
The key to staying relevant isn’t about sticking with what you’ve always done but rather keeping your passion alive. Passion is contagious, and when people see how engaged and excited you are, they’ll want to be part of whatever you’re building.
Redefine Success
Success looks different at every stage of life. What was important to you in your 30s or 40s may not hold the same weight today. Maybe success now means having more flexibility, spending time on projects that matter to you, or even scaling back to enjoy life a little more.
The beauty of being a mature business owner is that you get to define what relevance and success look like for you. Here’s to staying relevant, passionate, and purposeful—because no matter your age, the world still needs your wisdom, experience, and unique spark.
Passion and Purpose: Finding Joy in Your Career as a Senior Business Owner
As a senior business owner, you’ve spent decades building your expertise, honing your skills, and navigating the complexities of your industry. But what happens when you reach a stage in life where the conventional wisdom suggests it’s time to slow down, step back, or even retire?
For many, this is precisely the time to tap into something deeper—passion and purpose. These are the driving forces that keep you relevant, vital, and excited about the future, even as you navigate your senior years.
I’ve dedicated my career to helping senior business owners not only stay relevant but also thrive by pursuing their passions. I’m a living example of what it means to stay engaged, motivated, and fulfilled, well into what some might consider the “golden years.” Through my experience and the experiences of those I’ve worked with, I’ve discovered that finding joy in your career at this stage of life isn’t just possible—it’s essential.
Here are suggestions that can help you live your passion and purpose throughout your senior years.
Leverage Your Experience to Fuel Your Passion
One of the greatest assets you have as a senior business owner is your experience. Over the years, you’ve seen trends come and go, you’ve weathered economic storms, and you’ve built a wealth of knowledge that younger professionals can only dream of. This experience is a goldmine when it comes to pursuing your passion.
Consider how your past experiences can be applied to something you’re passionate about today. Perhaps there’s an industry you’ve always been interested in but never had the chance to explore. Or maybe there’s a cause close to your heart that could benefit from your expertise. Use your experience as a foundation to build something new and exciting. This not only keeps you engaged but also allows you to contribute in meaningful ways.
Integrate the Important Parts of Your Life
Passion and purpose aren’t just about what you do—they’re about how you live. As a senior business owner, you have the unique opportunity to integrate the important parts of your life into your work. This might mean aligning your business with your values, spending more time on activities that bring you joy, or simply ensuring that your work-life balance reflects what matters most to you.
For instance, if family is a priority, find ways to involve them in your business. If community service is important, consider how your business can give back or how you can mentor the next generation of entrepreneurs. By integrating the essential parts of your life into your career, you’ll find that your work becomes more fulfilling and aligned with your true purpose.
Stay Curious and Keep Learning
Curiosity is the fuel that keeps passion alive. No matter how much experience you have, there’s always something new to learn, and this is especially true in today’s rapidly changing world. Whether it’s mastering a new technology, understanding a different market, or simply exploring a new hobby, staying curious and open to learning is key to staying relevant and engaged.
Don’t be afraid to step out of your comfort zone and try something new. Attend workshops, take courses, or simply dive into a subject you’ve always been interested in. Not only will this keep your mind sharp, but it will also open up new opportunities and avenues for you to apply your skills and passion in ways you may not have imagined.
Build a Network of Like-Minded Individuals
Passion and purpose are contagious. Surrounding yourself with like-minded individuals who share your enthusiasm and drive can be incredibly motivating. As a senior business owner, your network is more important than ever. It’s not just about business connections—it’s about finding a community of people who inspire you, challenge you, and support your journey.
Consider joining groups or organizations that align with your interests, attending industry events, or even starting your own mastermind group. The connections you make can lead to new opportunities, collaborations, and friendships that enrich your life and work.
Embrace Change and Adaptation
The world is constantly changing, and so too are the challenges and opportunities that come with it. As a senior business owner, embracing change and being willing to adapt is crucial for staying passionate and purposeful. This doesn’t mean abandoning what’s worked for you in the past, but rather being open to new ideas, technologies, and ways of doing business.
Consider how your business can evolve to meet the needs of today’s market or how you can pivot to explore new passions that have emerged in your life. Adaptation isn’t about discarding the past—it’s about building on it to create something even better for the future.
Your senior years aren’t a time to wind down—they’re a time to ignite your passion and pursue your purpose with renewed vigor. You’ve spent a lifetime building your career; now it’s time to enjoy it to the fullest.
Lifelong Learning: Keeping Your Skills Sharp as a Senior Business Owner
More than ever, in today’s ever-changing business world, staying relevant requires continuous learning. For senior business owners, this can be both a challenge and an opportunity.
While years of experience offer a strong foundation, the rapidly evolving landscape of technology, consumer behavior, and industry standards makes lifelong learning essential.
Whether you’re looking to keep your business competitive or simply remain engaged with your work, sharpening your skills is key. Here are some practical strategies to help you stay at the top of your game.
Enroll in Classes or Workshops
One of the most direct and easiest ways to continue learning is by enrolling in classes or workshops tailored to your industry or areas where you feel less confident. Many local community colleges and universities offer courses specifically designed for adult learners, covering everything from the latest marketing strategies to advanced financial management. These classes are often flexible, with options for evening or weekend sessions, making it easier to fit learning into your busy schedule.
If a traditional classroom setting isn’t your style, consider online courses that you can take at your own pace. Many of these courses are taught by industry experts and come with certification upon completion, adding value to both your personal and professional growth.
Engage in Webinars and Online Training
Webinars and online training sessions are another excellent way to keep your skills sharp without the need to commit to a full course. These sessions often focus on specific topics and are usually short, making them ideal for busy professionals. Topics can range from the latest digital marketing trends to leadership skills and financial planning.
Signing up for newsletters from industry leaders or joining professional associations can help you stay informed about upcoming webinars that align with your interests and they can also help you to stay current on industry trends.
Take Advantage of YouTube and Podcasts for Learning on the Go
YouTube has become an invaluable resource for lifelong learners, offering a vast array of instructional videos and tutorials on almost any topic you can imagine. Whether you need a quick tutorial on using new software, tips on improving your sales techniques, or insights into the latest business trends, YouTube has it all.
Podcasts are another fantastic way to learn while on the go. Whether you’re commuting, exercising, or just taking a break, podcasts offer insights and advice from industry leaders and successful entrepreneurs. Subscribing to a few well-chosen podcasts can help you stay informed about the latest trends, strategies, and innovations in your field.
Stay Current with Reading
Reading remains one of the most effective ways to keep your mind sharp and your business skills up to date. This doesn’t just mean picking up the latest bestseller; it also involves reading industry-specific publications, trade journals, and business books. Business publications like Forbes, Harvard Business Review, and The Wall Street Journal provide insights into market trends, leadership, and management strategies that can be directly applied to your business.
To make reading a regular habit, consider setting aside time each day or week dedicated to professional reading. You might also explore audiobooks if you find it challenging to sit down with a book. Many business books are available in audio format, allowing you to absorb valuable information while on the move.
Attend Conferences and Networking Events
Conferences and networking events are excellent opportunities to learn from peers, industry leaders, and innovators. These events often feature workshops, keynote speakers, and breakout sessions that cover the latest developments in your field. They also provide a platform to exchange ideas, discuss challenges, and share solutions with other professionals.
As a senior business owner, attending these events can also help you build and maintain a strong professional network. Engaging with others in your industry not only keeps you informed about the latest trends but also provides opportunities for collaboration and mentorship. If in-person events are challenging, many conferences now offer virtual options, allowing you to participate from the comfort of your office or home.
Embrace the Learning Mindset
Lifelong learning isn’t just about acquiring new skills; it’s about adopting a mindset that values growth and adaptability. As a senior business owner, you bring a wealth of experience and wisdom to the table. However, remaining open to new ideas and willing to adapt to change is what will keep your business thriving.
Approach learning with curiosity and enthusiasm. Whether you’re mastering a new technology, exploring a new market, or refining your leadership skills, the willingness to learn and evolve will set you apart in today’s competitive landscape.
Remember, it’s never too late to learn something new. With the right tools and mindset, you can continue to lead your business with confidence and success.
Networking For Seniors: Building Connections in the Business World
In today’s interconnected business world, the power of networking cannot be overstated. For seniors, building and maintaining professional connections is not only a strategic move but also a vital one. Whether you’re looking to stay active in the business community, share your wealth of knowledge, or simply keep engaged, networking offers numerous benefits.
As an expert in working with seniors, I understand the unique strengths and contributions that seniors bring to the table.
Here’s why and how seniors should actively participate in networking.
You have so much experience
Seniors possess a depth of experience and expertise that is incredibly valuable in any business setting. Over the years, you’ve likely accumulated a vast array of skills, knowledge, and insights that can benefit others. Your perspective can provide invaluable guidance to younger professionals, helping them navigate the complexities of their careers, and the reputation and credibility that come with years of experience can significantly enhance any networking group. Read: https://www.thestreet.com/retirement-daily/planning-living-retirement/experience-passion-success-why-older-entrepreneurs-are-crushing-it
You have networking choices
While there are networking groups specifically focused on seniors, it’s crucial not to limit yourself to these alone. General networking and business-building opportunities can offer broader perspectives and diverse connections. Engaging with a variety of professionals across different age groups and industries can lead to more dynamic interactions and opportunities. Attend networking meetings that cater to various demographics and industries. These settings allow you to showcase your expertise while learning from others.
LinkedIn should (must!) be part of your networking strategy
LinkedIn is a powerful platform for professionals of all ages, and seniors should definitely leverage its potential. Expanding your presence on LinkedIn can significantly enhance your networking efforts. Start by creating a compelling profile that highlights your extensive experience and unique skills. Regularly post relevant and interesting content to engage your network and attract new connections.
If writing isn’t your forte or if you find yourself short on time, consider outsourcing this task. There are professional writers who can craft compelling content on your behalf, ensuring that your LinkedIn presence remains active and engaging. This investment can pay off significantly by maintaining your visibility and relevance in the professional world.
Your contribution is important
Seniors have so much to give in networking environments. Your role can extend beyond being a participant; you can be a speaker, mentor, and partner within your networking communities. Sharing your experiences through speaking engagements can inspire and educate others. As a mentor, you can provide guidance and support to younger professionals, fostering their growth and development. Partnering with others in your networking circles can lead to mutually beneficial collaborations and opportunities.
Community is essential
It’s never good to go it alone, and this is especially true as we age. Building a strong network provides a support system that can offer assistance, advice, and companionship. The relationships you cultivate through networking can become valuable assets, both professionally and personally. Engaging with a community of like-minded professionals can also combat the isolation that sometimes accompanies aging, keeping you socially active and mentally stimulated.

Here are some practical tips for effective networking. They’ve worked for me, and I am certain they can work for you as well.
Be Proactive: Take the initiative to attend networking events, both online and offline. Don’t wait for opportunities to come to you; seek them out.
Share Your Story: Your experiences are unique. Share your story with others to establish a personal connection and demonstrate your expertise.
Listen and Learn: Networking is a two-way street. While sharing your knowledge is important, equally important is listening to others and learning from their experiences.
Follow Up: After meeting new contacts, follow up with them. Send a LinkedIn connection request with a personalized message, or a quick email to express your interest in staying in touch.
Stay Consistent: Consistency is key in networking. Regularly attend events, engage with your network, and keep your LinkedIn profile active.
YOU have a wealth of knowledge and experience to offer, and the business community stands to benefit immensely from your participation. Start by connecting with me.

Thriving in Business: Tips for Senior Business Owners
Starting out as an entrepreneur or continuing to thrive in an established business later in life can be both exciting and challenging. Senior entrepreneurs and seasoned business owners bring a wealth of experience, wisdom, and resilience to the table, which can be powerful assets in the business world.
Whether you’re starting a new venture or seeking to sustain and grow your existing business, leveraging these strengths effectively and adapting to the ever-evolving market landscape is essential.
Here are some practical tips to help you succeed and thrive in your business ventures.
Embrace Technology
Technology can be intimidating, but it’s also a critical component of modern business. Embracing technology can streamline your operations, improve communication, and expand your market reach. Educate yourself, leverage social media (LinkedIn, Facebook, and Instagram can be powerful tools for networking, marketing, and customer engagement), and use business software such as Zoom for meetings, QuickBooks for accounting, as well as project management software.
Use Your Network
One of the greatest advantages senior businesspeople have is a vast network of personal and professional connections. This network can be a valuable resource for advice, mentorship, and future business opportunities.
Focus on Your Niche
Experience brings deep knowledge in specific areas. Using this expertise can set you apart from younger competitors. Identify your unique selling proposition and your target market and stay undated on industry trends.
Prioritize Financial Planning
Effective financial management is crucial for any business, but it’s particularly important for seniors who might be relying on savings or investments. Work with a financial advisor and look to your CPA for guidance. It might be time to consider succession planning and exit strategies. Whether you plan to pass the business to a family member or sell it, having a plan in place is essential.
Maintain Work-Life Balance
It’s important to maintain a healthy work-life balance to avoid burnout and exhaustion. Set boundaries, take care of your health, and engage in activities that bring you joy and relaxation. This can help reduce stress and keep you energized.
Seek Professional Advice
Navigating the complexities of running a business can be challenging, especially in areas like legal compliance, tax planning, and marketing. Seeking professional advice can save you time and money in the long run. A business consultant can provide personalized advice and strategies tailored to your business needs. You should always consult a lawyer for advice on contracts, intellectual property, and other legal matters.
Stay Positive and Resilient
Business is filled with ups and downs. Maintaining a positive mindset and resilience is key to overcoming challenges and achieving long-term success. Celebrate small wins, learn from failures and treat setbacks as learning opportunities. Analyze what went wrong, adapt your strategies, and move forward.
It’s never too late to start a new venture and make a significant impact. Your experience is your strength—use it to your advantage and watch your business flourish.
Aging Icon the song
Caryn Isaacs, OG, the original private professional patient advocate started using the term in 1976 on publications that advised employees about their benefits. The Health Line Directory, a model for Participating Providers, was published for 25 years, with an advertisement for The Patient Advocate which led to Caryn’s personal phone. She continues to work directly with people who seek answers that are not addressed by the established system.
Way before that, Caryn worked in dental practices training families to care for their health. For several years, she acted as an executive in a health insurance company, creating one of the first computerized systems to track and analyze physician services. Since many doctors looked to Caryn for advice managing their practice, she started a company that specialized in filling underserved patient needs. From the early days of health reform, Caryn held various leadership roles including the creation of the Follow the Money Chart that was used to explain the health financing system. Always believing that healthcare outcomes were directly related to people having appropriate information, Caryn co-founded a Physician-owned HMO. Finding that the health system was becoming more and more complex, Caryn started GetHealthHelp, LLC to advocate for people needing help navigating the health system. Aging Icon is Caryn’s latest project. It is a social media and improvisational campaign to raise awareness and appreciation for the wisdom of accomplished adults regardless of the limitations imposed by society.
Caryn Isaacs’ book Aging Icon and her programs. engage groups, in a fun interactive way to find the Aging Icon in you.
Will Patient Advocates go the way of the dinosaur?
“Greedy, Lazy and Cheap.” This was the title of a speech I gave to physicians back in the 1990’s when they had to decide if they would sign on to insurer panels. I pleaded with them to remember that if it looked too good to be true, then it probably was. But their greed clouded their judgement when the insurers told the doctors that they would give them an endless supply of patients, so that the doctors could just concentrate on being professionals and leave the business side to them. The physicians didn’t bother to read the contracts that said that the insurers could make any changes to the fees and terms at any time without notice. And they refused to hire people who could have helped them to understand the terms of the contracts. Even while the doctors would praise me for my interesting program, they ignored the warning as they marched off the cliff and lost not only their ability to set fees and define practice parameters, but even lost the title for which they had worked so hard, Doctor. Now they are known as Providers and their position as the trusted advisor to the patient’s health has been replaced by Physicians Assistants or Nurse Practitioners. No wonder people are turning to Patient Advocates to help them navigate the health care maze.
However, who is a Patient Advocate? I started my Private Professional Patient Advocate business in 2008 after using the title since 1976. Originally, doctors and hospitals paid for my services, but once the insurers took over their businesses, the ‘Providers’ and those paying for the insurance, mostly employers or Unions, were left hoping for the best or looking for lawyers. So, that’s when those who could afford it, looked for someone to help them when they couldn’t get the care they needed or found themselves stuck with unexpected bills.
Most advocates agree that over the past decade, few people knew that Patient Advocates existed. Also, there was no license or standard rate for their services. Just like the renaming and reassignment of roles for physicians, anyone could call themselves a Patient Advocate. Insurers and hospital systems took full advantage of the confusion and gave out these titles to advertise their customer service departments. Then, a group of Advocates got together and formed the Patient Advocate Certification Board. Here is the eligibility requirements for a person to call themselves a Board Certified Patient Advocate, which includes education, experience and a very difficult test. https://www.pacboard.org/eligibility Many nurses and social workers are adding the BCPA to their names after becoming frustrated with the limitations being placed on their decision making. Social Workers who have masters degrees and accept Medicare reimbursement make a fraction of what a Private Patient Advocate charges.
Just as the stakeholders in the payer world (when the health system was described as consisting of patients – providers & payers} used a bait and switch methodology to get people to accept that they no longer had doctors, there is a new effort to usurp the term Patient Advocate. A recent article in the NY Times praised the role of the Patient Advocate in the hospital setting. https://www.nytimes.com/2022/03/03/well/live/hospital-patient-advocates.html
Big pharma is promoting a Healthcare Advocate Summit. Notice the juxtaposition of the word Patient and Healthcare when talking about who or what is being advocated for. The website for the Summit states in their lengthy mission that “The Advocate is the connector between securing clinical treatment for the patient using the appropriate procurement methods that ensures reimbursement for their health care organization, all while offering emotional support to the patients.” This leads me to remember the same kind of verbiage that was used when managed care was trying to cloud their intent to steer patients to lower cost services.
I’ve spoken to a few of my fellow Independent Patient Advocate business owners who came out of the practice management world. We can understand that nurses, social workers and customer service people who work in various health systems (hospitals, insurers, professional organizations or government) might believe that adding a billing code for Advocacy will raise their salaries. However, we caution them to look at how managed care contracting worked for the doctors and for the patients.

Join Us for Professional Advocates Networking
| People for Patient Safety (PPS) The second Monday of each month 7:00 PM Eastern Time Networking and social gathering for patient advocates and caregivers March 14, 2022 – 7:00 PM Eastern Time |
| Network with others in the field. Introduce yourself, your business, your interest. Share your goals and let others help you reach them. Don’t travel this road alone. Pre-registration is required. www.PulsePPS.org People for Patient Safety Does Patient Safety Interest You as a Patient Advocate or Caregiver? If so, you might not want to travel this road alone. Patient advocates, caregivers, community are all welcome to this discussion group on the second Monday of each month at 7:00 PM Eastern Time. “Patient advocates can accomplish more with support from people they know, like and trust.” Working together to improve patient outcomes! Exchange contact information in the chat Planning Committee and Hosts: Ilene Corina, BCPA www.PulseCenterforPatientSafety.org Caryn Isaacs, BCPA www.GetHealthHelp.com Nancy Ruffner, BCPA www.nancyruffner.com |
Letting Go of Perfection
Earlier, at about 3AM I was awakened by a call from a nursing home that one of my clients had passed. It wasn’t unexpected because she had been suffering from advanced Alzheimer’s for several years and had been praying to be released from this terrible disease. Her family, friends and I were happy that she could spend several years at Atria Kew Gardens where she enjoyed continuing her lifelong passion of eating healthy, working out with her personal trainer, Val and walking to Church on Sundays. In her final months she found comfort in living with the sisters at Ozanamhall.
This isn’t my first call to Schwartz Brothers where I make pre-planned funeral arrangements for all my clients, including my husband who passed at this same time of year. Actually I have been making these kind of calls for the past ten years. Most times I am the only person at the funeral, besides a few friends and their home health aide. My practice focuses on elderly people who don’t have anyone to help them or they only have people who are just not available because they live far away or are elderly themselves, our elder orphans. It’s always comforting to know that their wishes will be carried out.
Regardless of how well you plan and how much you know that the person welcomed their release, it is still a time of grief and all that goes with it. I have been working with a Widow Coach to understand my own grief process for the past year. The most helpful thing I learned was that we can’t change what is, but we can change how we think about it. So, keeping in mind the 90 second rule, I let myself dwell on the fact that I hadn’t changed the beneficiary on her life insurance which was needed for her Medicaid application and that I hadn’t gotten to bring her the framed poster I planned to give her for Christmas, with a personalized message from the Pope.
Since I was now wide awake, I started my day as usual checking emails and Facebook Groups. Usually I am pretty stoic, but one of the posts was a copy of a Eulogy from a son about his father. It was written in such a loving. funny way, even though the topic of discussion was someone known to be loud, abrasive and aloof. It really touched me that even though this person was far from perfect, he left only the good memories and any hard feelings were buried with him. Reading now through tears, I opened a daily email I get called the Daily Om. It’s a short daily inspirational message. It’s one of the few things I do in a day that has nothing to do with seniors or patients. The title for today is Letting Go of Perfection. It was a reminder that being imperfect is human and that trying to be perfect only leads to frustration and unhappiness.
This is a time of year for celebration and joy, but if this year of Covid, Lock Downs and Economic Uncertainty have taught us anything, it is that nothing will be perfect. We can only hope for the best and do what we can under the circumstances. I wish the gift of forgiveness for yourself to all my friends, colleagues and clients. I send you forgiving thoughts for any one or anything you are holding in your head or heart. I promise to embrace all the imperfection I see in the world in a loving way.
If you ever feel down or upset about being less than perfect, give me a call, because I need all the imperfections I can find to help me to learn and grow. I hope you forgive me if I have done anything less than perfectly. I will try to do what I can to make it less imperfect.

2022 Changes for the Better ?
Seniors are buzzing about the news that social security is giving seniors a raise. The problem is that other things are going up and the raise doesn’t come near to covering them all. Groceries, gasoline, home heating and drugs are just a few of the things we can expect to pay more for in 2022. Many people are looking at Medicare Advantage plans to save some money on health costs. Advantage plans are advertising plenty of extra perks like no premiums, transportation, dental and vision care to lure seniors away from traditional Medicare. That’s the carrot approach, offer a treat. Then there’s the stick approach. NYC retirees are getting the stick. Either accept the Advantage Plan or opt out and pay a steep penalty.
Here is an article from Robert Intelisano, CSA, CLU, LUTCF aka The Insurance Doctor, Certified Senior Advisor
NYC Workers, Supplemental vs Advantage!
The BIG WINNER here is New York City, who has found some type of loophole and passed on the plan subsidy to the Federal Government. We estimate the city will be saving about $200 per person. I would not be surprised if there was some type of “class action” lawsuit against the city over the next 6-18 months.
For hundreds of thousands of retired NYC workers, a big choice is looming during open enrollment! Whichever path you take will determine how you get your medical care and how much it costs out of your pocket. The choice is not as simple as it appears. Most people would ask, which one is better? Answer is, “It Depends!”
The first decision is; do you want to enroll in Federally run “original” Medicare, or select a “Medicare Advantage” Plan? For foodies, think of it as ordering a “price fixe” meal (Medicare Advantage) where most decisions are already made for you or going to “the buffet” (original Medicare) where you need to decide for yourself what you want.
Both options will cover your “pre-existing conditions” and you will be able to obtain coverage for prescription drugs. Differences begin with going to the doctor. Original Medicare allows you to choose ANY doctor that accepts Medicare. A Kaiser Family Foundation survey said that 93% of primary care physicians accept Medicare. If you are looking for a new physician, research needs to be done to see which doctors are accepting “new” Medicare patients.
Under “Medicare Advantage,” you will be joining a “private health insurance plan” probably similar to what you had when you were working. Most of the common private insurance plans are HMO’s (In-network only Health Maintenance Organizations) or PPO (in and out of network Preferred Provider Organizations). Keep in mind, with the private plans you will likely need to see your PCP (primary care physician) first then get a referral to a specialist, which is more time consuming. This can also be an issue if you travel out of state and have a health issue as you will likely need to go out of network which will cost more out of your pocket.
See my 5 top tips below on how to address this new “predicament!”
- Do Research: Familiarize yourself with what Medicare Part A (hospitalization), Part B (physician and outpatient services), Part C (A Medicare Advantage Plan), Part D (prescription drugs) mean.
- Speak to a Licensed Professional: Insurance brokers must get “re-certified” every year, which consists of passing multiple tests of their knowledge. A trained Professional can guide you much more easily than trying to do it yourself.
- Don’t Wait Until the Last Minute: Waiting until the December 7th open-enrollment deadline increases the probability of making the incorrect decision. Doing “nothing” is a decision as you will automatically be put into the Empire Blue Cross (or Emblem) plan. Many people will see “FREE” and choose that option, which could lead to higher co-pays and more money paid “out of pocket!”
- Check With Your Preferred Doctors: Make sure your doctor still accepts Medicare, which is frustrating for doctor’s offices to deal with the Government, delaying reimbursements and many other issues to deal with. It is also important how much you utilize benefits and how many prescriptions you might be on.
- Determine Your Need for Dental, Vision and Other Services: Under Medicare Advantage, you will get all of the services you are eligible for under original Medicare. Some Medicare Advantage plans offer additional services such as vision, dental and some gym memberships. The Government has been adding some services over the years like home improvements (wheelchair ramps), transportation to doctor offices and getting meals delivered.
Remember, with the Advantage plan the insurance company and your doctor make your health decisions whereas with the Supplemental plan it is YOU and your doctors making these decisions!
Whatever you do, take time to do the proper pre-planning as these choices can have a big effect on your next 12 months of care.
You can see more about Robert Intelisano at https://insurancedoctor.us/
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